Iutta - the passion made in Romania

Iutta is an iconic brand of handbags, shoes and leather accessories with a contemporary folk design. The creations are inspired by the traditional culture, ancient beliefs, translated in a personal manner, exclusive. The collections come to life through dedication and passion invested in each product, qualities synonymous with the brand vision , the products becoming the distinctive elements in the fashion industry.

Nicoleta Chirica, Iutta designer and founder, says: „The philosophy is to discover the local cultures and restore  through design integrated into a universal concept described by emotions and stories. The creative process is inspired by the ancestral heritage transposed in various forms and feelings. To achieve a clarity of the concepts, we rely on in-depth research of the meanings and symbols, which are then synthesized into a narrative framework.”

In a world of patterns and serial products, Iutta, through passion and dedication brings to the client unique products loaded of meanings and feelings. Handcrafted with a carefully finishing done and focusing on details, the leather handbags and  accessories are embellished with embroidery of traditional motifs, which put in a new light the cultural specificity of different areas explored, evoking feelings of longing, pride, love, joy, appreciation.

The feeling of „longing” with a purely Romanian significance, reflecting the desire for tradition, folklore and authenticity, there is even in the name of the collections: „Longing of  Romanian”, „Longing of childhood”, „Longing of contemporary”. The story goes on ... and Iutta made a beautiful collection of handbags of leather, embroidered with traditional motifs from ten regions of the country covered of the same „longing”: „Longing of Transylvania”, „Longing of Bucovina”, „Longing of Moldova”, of Oltenia, Muntenia, Bassarabia, Dobrogea, Maramures, Crisana, Banat.

„Spirit Efflorescent” is the name of the first collections, which has proposed the Romanian specific recovery with inspirations from nature and old wood inlays. „The appreciation for the finishing of the creations, the inspiration and the story behind the brand, make the products Iutta often be offered like gift to the special people in our lives who appreciate and see this products to the true value. Iutta should be in every woman's wardrobe as our roots are found in our soul”, says Olivia Sandu (PR Iutta).