Business21 February 2017

YellowMenu: gourmet food at your doorstep

YellowMenu can be considered the first premium fast food delivery service launched in Romania

Yellow Menu, the first fast premium food delivery in Bucharest

Yellow Menu, the first fast premium food delivery in Bucharest

The concept of Yellow Menu is simple and is based on two key elements: quality and speed. Quality is given by the fact that the company’s products are prepared by four renowned chefs, whose professional experience includes a long-lasting presence in restaurants with one, two or even three Michelin stars. These Chefs propose six dishes each day that customers can order and savor... and the best part is that these dishes reach their destination within 30 minutes.

How is that possible? Well, by combining cooking with modern forms of communication, such as web services and mobile applications, whereby the customer selects the food he or she wants to eat, pays it online and then waits patiently.

However, if the customer is not patient enough, he or she has the possibility also to follow the order online, seeing exactly what route the driver is taking and where is his exact location. In order to further simplify this delivery system, Yellow Menu kindly asks customers to withdraw their order in front of their homes, to allow the delivery personnel to move quickly from one destination to the other.

According to the founder of the service, the concept, namely this original mix between technology, fast delivery and gourmet cuisine is known as fast premium food delivery, an increasingly popular notion at an international level. So far, so good.

But there would be a disadvantage, and that is, Yellow Menu includes only the lunch service, so customers can enjoy fast premium food delivery only between 11:00 A.M and 15:00 P.M each day. This drawback is somewhat sweetened by the fact that orders can also be placed the night before, while the dishes will be brought to the requested address at lunchtime the next day.

According to the owner, YellowMenu is already faced with increasing demands so they could expand the service and to include in the near future even dinner. Therefore, if this article managed to open not only your appetite but also your curiosity, you should know that, unfortunately, Yellow Menu is available only in Bucharest, so for provincials this fast premium food delivery could either remain simply an interesting concept or it could gradually become a service will be integrated in other major cities of Romania  

Sources: www.yellow.menu.ro      

Claudiu Bolcu

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