During its ten years on the Romanian market, SanaGout experienced a turning point sometime around 2015, when it completely rethought its strategy, in an attempt to become more than a catering company.
As a result, SanaGout began to focus on the correlation between food, health and personal satisfaction. Basically, it was not just about food anymore, it was about conveying a message, about promoting a way of life. Thus, the company's services had to emanate confidence, health and good taste, leading to an absolute change in the company's products and processes, from the ingredients used to the delivery and the presentation of the food.
The clientele was clearly affected by these changes, and receipts suffered a drastic decrease at first. However, the company had a very clear target, namely the corporate market. Here, Romanian companies had begun to take initiatives similar to those of SanaGout in terms of focusing on the employee’s welfare and on a personal healthy lifestyle.
Thus, more and more corporations were exploring the possibility of offering lunch to employees, so SanaGout came up with an extremely attractive proposal: healthy menu options, fresh ingredients, a very clean delivery, and a very appealing presentation. Moreover, SanaGout's proposals went even further, reaching the area of nutrition and the physical health of employees, by promoting packages that combined personalized menus for each employee with individual sessions offered by a nutritionist and/or a fitness trainer.
The company has done its homework extremely well arming its offers with statistics that show that employees who live a healthy lifestyle are 30% more productive than others, while 50% of employees are more likely to accept a job if it includes certain meal package (breakfast / lunch) offered by the employer. As a result, there was no way for SanaGout to avoid success, so since 2016 the company's revenues have grown steadily, while contracts with major corporations in Bucharest have also increased year-on-year.