The ia, from hand made to digital printing, from tradition to art: Matisse, yes, Matisse, the famous French painter. Creativity, extraordinary artistic sense, embroidery, hours and hours of work, combined with dexterity, patience and will.
Ie, a Romanian blouse for women, from different cuts, decorated with stitching, embroidery, unique for the variety of the motifs, mainly geometric ornaments and sometimes floral, different techniques for realization of the chest, the sleeves and often for the neck, according to the regions. The colors in the decoration of the ia are full of symbolism. Colors like red, black and green are used to highlight the event, the purpose for which it was created the ia, but also to highlight the social status ennobling it by adding embroidery of gold thread. Famous at the international level among lovers of beauty as the "Roumanian blouse" or "La blouse roumaine", it can be found in all regions of Romania in various forms that denote membership to the tradition and the area of origin, telling the beliefs and the values of the places, of the spirit and moods, of grace and patience.
The artistic sense and sensitivity of the Romanian peasant can be found in the refinement of the embroideries, the choice of colors, materials, decorative motifs, in their skill to match them into the most delicate manner know to create an IE. From the most authentic and pure meaning of the international hand made to the last generation of technology, namely, digital printing, the ie knows over the centuries a continuous evolution, while remaining part of the traditional Romanian apparel, but mostly remaining a true symbol of Romania.
Fashion. The ia, a source of inspiration for the designers of the most famous fashion houses in the world, such as Yve Saint Laurent, Emilio Pucci, Etro, Tom Ford until Valentina Vidraşcu and many others, the ia has always maintained its authentic form taking only a subtle scent of modernity, a kind of update to contemporary needs.
Art. I would dare to call muse, given the magnitude of the artist that has painted it so sweetly on his canvas, and not just in a picture, but in two, named: La Reve (The Dream) and La Blouse Roumaine (The Romanian Blouse) by Henri Matisse (1859-1954 French painter great representative of the twentieth century).
Having said these, I invite you to discover this beautiful accessory of timeless femininity that exceeds the barriers of time and enters into your lives with a feeling of "deja vu" ...
K.F.
International editions: