Dacia is undoubtedly an international brand. The cars produced by the Romanian manufacturer (currently owned by the Renault group) are present and appreciated in all four corners of the world. Consequently, it is obvious that there is a fierce battle between auto parts manufacturers to get a contract with Dacia. Mecaplast-Key Plastics is one of them, and its strategy to announce the opening of a factory in Mioveni, where Dacia’s headquarters are located, says a lot about the importance awarded by the French giant to its collaboration with the Romanian brand.
Moreover, this announcement was made the same week in which the company officially announced the changing of its name to Novares, a sign that the firm’s new identity is closely related to Dacia and to the relationship that the two companies will continue to have.
As stated in the official announcement made by Novares, the Mioveni unit certifies the global identity of the French manufacturer and its desire to always be close to its customers. This is all the more flattering for Dacia as Novares was already present in 21 countries and had a turnover of 1.2 million euros at the end of 2016. Moreover, the Mioveni plant is expected to triple in size in just one year, with the French officials announcing that they will start off by hiring 40 people at the new location, with a precise focus to double the number by the end of the year and to potentially reach 130 workers over the course of 2018.
The plant will produce, among others, air filters for the Duster and Logan models, filters which will reportedly determine a reduction in the cars’ CO2 emissions and implicitly contribute to a more ecological evolution of the Dacia brand.
Sources:
https://www.novaresteam.com/novares-opens-a-new-production-plant-in-romania/
Claudiu Bolcu
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