Regardless of the field, ecological products or services have a growing popularity among Romanians. In an era of multinationals, clothing and ecology are basic elements of the corporate lifestyle, which places special emphasis on the wardrobe and promotes various social or environmental values. As a result, a 100% ecological dry-cleaner’s is a perfect business for this type of people and implicitly for a city like Bucharest, where time has become an extremely precious asset. Thus, cleaning clothes is more and more an activity that does not take place in the household, but in specialized cleaning centers.
It was in this context that Blue Lagoon Clean first appeared on the scene, entering the market at a very suitable moment. The figures speak for themselves in the sense that in the five years since its establishment, the company's turnover has doubled from year to year. This allowed Blue Lagoon to invest no less than EUR 500,000 in 2018 in the largest and most up-to-date cleaning center in Southeastern Europe. The centerpiece of the center is the technology employed, which is 100% ecological. This makes Blue Lagoon a kind of pioneer in the Romanian market at a time when ecology is an increasingly present ideology in the country’s big cities.
Of course, like any respectable business, Blue Lagoon offers a wider range of services and products, including the production and sale of metal hangers as well as carpet cleaning. However, the ecological dry cleaner’s is the main driver of the business, which is why the company's next step is to invest in the training of professionals who should become proficient in using this Eco cleaning technology.
Sources:
https://start-up.ro/cea-mai-mare-curatatorie-ecologica-din-europa-de-sud-est-e-in-romania/
Claudiu Bolcu
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