Business25 October 2018

Central and Eastern Europe, the new continental hub for investment

The economic growth and the entrepreneurial development registered over the last few years in the Eastern part of Europe have turned the region into a magnet for investors with an eye for profit, and those who have invested here have not been disappointed at all

Central and Eastern Europe, the new continental hub for investment

Central and Eastern Europe, the new continental hub for investment

Although still in the shadow of its Western counterpart, Central and Eastern Europe have experienced significant economic growth over the past five years, and many of the businesses developed here during this period have a continental or even a global reach. As a result, the level of investment in the region has increased, being 10 times higher in 2017 compared to 2012. New generations of entrepreneurs from the East have gradually demonstrated that they are extremely inventive, extremely well-anchored in the dynamics of global markets and that the know-how that they possess is not at all inferior to that of counterparts from the West.

Thus, both renowned investors and big players on the European market, as well as smaller, opportunistic investors have begun to lean their eyes and ears towards what was happening in Eastern Europe, and once they became convinced that their investments can be profitable, an actual race of start-up and business financing began in the region.

Obviously, one of the best positioned countries in this respect was Romania, which is slowly starting to dominate the software and robotics market in Europe. Practically, thanks to this increasingly easy access to external investment, Romania has managed to retain many of its innovative minds in these sectors and thus, with their help, businesses of millions of Euros have been developed in the country, businesses that now serve many of the world's IT giants. Of course, Romania has potential in other areas, such as tourism or agriculture, but the safest and also the most profitable investments in this country are unequivocally those performed in the IT area.  


Claudiu Bolcu




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