Local productsMonday 16 April 2018

ROM chocolate - a part of the history of the Romanians

The colors of the Romanian flag, the first three letters of the name of the country and the taste of rum - ingredients that have created a Romanian brand desired by all gourmands

Rom - the authentic taste

Rom - the authentic taste

"Since 1964 and until today, Rom become part of the Romanian history." This is the best presentation that describes the role of the Rom chocolate for the Romanians.

Born under communism, Rom was created as a sweet with a special scent of rum. This chocolate has made exactly the same stages of the Romanian history and has witnessed the changes of the socio-political life.The packaging in the colors of the Romanian flag and with the rich taste of rum are the main features of this chocolate.  

All sweets that have been created in recent years under the Rom brand have preserved this taste for the memory of the Romanian's past and as a form of originality. With time, the taste of Rom has been touched by foreign influences and was forced to adapt, but without losing its original taste.

In addition to the first Rom chocolate, there are now several desserts that recall the ancient taste of rum: Rom milk, Rom with raisins, Rom with peanuts and caramel, Rom sandwich.

With irony and earnestness at the same time, Rom has organized campaigns to remind Romanians their national identity. Advertisements are centered on the transmission of patriotic messages, but they also aim to entertain the clients: "Rom is back" or "The American Dream in the Romanian Chocolate".

Even if some Romanians buy this chocolate for the nostalgia of yesteryear, the manufacturer of the Rom managed to attract the attention of young people through the nonconformists and funny messages. In this way, Rom has become one of the most sold desserts in Romania.  

Sources:

http://www.capital.ro/cum-a-intinerit-publicitatea-rom-ul-vechi-de-50-de-ani.html

http://www.kandia-dulce.ro/brand/rom/

http://www.strategic.ro/publicitate/senzatiile-tari-trezesc-romanul.html

www.romautentic.ro

 

E.P.

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