Itineraries01 August 2023

“Eugenia” biscuits – a Romanian brand that takes one back in time

“Eugenia” biscuits became so famous that the brand became a common noun in Romanian language

Eugenia - the Romanian sandwich biscuit

Eugenia - the Romanian sandwich biscuit

A sandwich biscuit with cocoa cream and rum taste! Since the 1940s, Dobrogea factory began making those biscuits, which soon became a dessert whose name turned into a common noun. The factory that began making those biscuits was named “Eugenia” and the biscuits were given the same name.

During the entire communist era, “Eugenia” biscuits were savoredon school recesses and work breaks. “Eugenia” was Romanians’ favorite given thatnot many sweets could be found then. After 1989, Eugenia biscuits became even more famous and they were one of the most known Romanian brands.

Although it is not an expensive product, Eugenia is Romanians’ favorite dessert especially because it reminds them of their childhood years. At the same time, Romanians introduce Eugenia biscuits to foreigners as an autochthonous product, which has not changed its taste and flavor in over sixty years.

Right now,Dobrogea factory uses “Eugenia”brand name; it has been holding it as its own brand since 1997. Eugenia range became richer, thus that nowadays there areEugenia Original, Eugenia with vanilla cream, Eugenia with cocoa cream, Eugenia with lemon cream, Eugenia Junior with milk and honey, Eugenia Dark with cocoa cream, and Eugenia with apple and cinnamon.

Today’s biscuits are no longer called that, but eugenia and have high sales abroad. The biggest biscuit orders come from Germany, Italy, Spain, US, and Canada, almost 9% if the annual Eugenia production.  

References and photographs:

BiscuițiiEugenia, unuldintrecelemaivânduteproduseromâneștiînstrăinatate (Eugenia biscuits - one of the best-sold Romanian produce abroad), onlineat, [accessed on November 7,2015];, on line la URL:, [accessed on November 7, 2015]

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